The number of international students in Taiwan has reached its new heights in 2014. More than ninety thousand international students chose to study in Taiwan. Taiwan’s excellent higher education not only attracts international students to come to Taiwan in real life but also encourages many netizens to pursue their own dreams. The Study in Taiwan Facebook Page provides comprehensive information about universities, programs, and scholarships. With over eighty thousand likes, the Study in Taiwan Facebook Page is the leading brand in Asia.
Being online seems natural to our young generation. Based on a survey conducted by the Foundation for International Cooperation in Higher Education of Taiwan (FICHET) last May, 24% surveyed international students said they rely on the internet when searching studying abroad information. Therefore, the Study in Taiwan Facebook Page operated by FICHET does play an important role in information circulation. In recent years, it keeps attracting fans from many Asian countries, including Indonesia, Cambodia, Vietnam, India, and Mongolia. Most of them are among 13 to 24 years old.
According to Dr. Lily Chen, the CEO of FICHET, the reasons why international students come to Taiwan to study usually include academic resources, education quality, available scholarship, and location. Dr. Chen also pointed out that high-standard studying and living quality in Taiwan are also pivotal factors. According to QS Best Student Cities 2015 Survey, Taipei is ranked 5th in Asia. She believed that with online and offline promotions, young Asian students will have a comprehensive understanding of the strength of Taiwan’s higher education.
Amuka from Mongolia has been studying in Ming Chuan University for 3 years. She said, in Mongolia, young students are eager for studying abroad information. Last March, FICHET had an interview with Amuka, and the interview video had gone viral instantly. She said, “I got huge text messages from Mongolian students. All asked the same question: how to study in Taiwan?”
FICHET project specialist Chih-Wei Hung has been in charge of Study in Taiwan Facebook Page management for several years. Hung observed that people used to think learning Mandarin in China or in Taiwan is a zero-sum game. “It is not true,” Hung said. He interviewed Mr. Scott Osdras last June, who had been studying Mandarin for nearly 3 years, 1 year in China and 2 years in Taiwan. In the interview, Osdras argued that you won’t have an overall picture of Chinese culture until you immerse both in Mainland China and Taiwan society. Hung added that many international students come to Taiwan simply because Taiwan still uses traditional Chinese characters.
After promoting Study in Taiwan Project for several years, Study in Taiwan website and Facebook Page are gradually known to many international students interested in studying abroad. In addition, last December FICHET presented a short film “Learning plus Adventure” and has been conducting a series of promotion events among East Asian countries. FICHET believes that the short film can attract more students to join Study in Taiwan Facebook Page. This year, it will reach one hundred thousand likes.
After using smart phone and 3G networks for several years, the young generation highly relies on the internet in daily life. FICHET encourages that universities and higher education institutes should adopt new media when recruiting international students. In addition, rebuilding the websites to fit in with responsive web design will also help communication with young students.